OneGTM

Garrett Wolfe, Founder and GTM engineer

Garrett is one of the clearest thinkers in GTM engineering. He sees the common structure underneath sales, recruiting, and investing workflows, then builds the bespoke software each market needs.

From our conversations

A moment that captures how Garrett thinks about the work.

“I feel like I am seeing the future. And the future is not Clay.”

Garrett was reacting to the flexibility of building and running a workflow through code instead of a fixed table interface.Deepline conversation, April 7, 2026

Ways they can help

A starting point, not a box. Bring the problem and they will shape the right engagement around it.

Recruiting workflow automation

Source and score candidates using location, company, funding, education, and other role-specific signals.

TAM building and account scoring

Define a market, combine multiple data sources, and prioritize the accounts that fit.

Intent signal monitoring

Watch for relevant changes and turn them into CRM updates, routing, or outbound actions.

Inbound and RevOps automation

Automate meeting scheduling, CRM updates, deal creation, and supporting sales workflows.

Get to know Garrett

Talks, interviews, and writing that show how they approach the work.

WatchCookie-cutter GTM is deadAt April Tools Day, Garrett shows why teams are replacing generic playbooks with small, purpose-built sales and recruiting tools.ReadGarrett's Growth SubstackEssays on GTM engineering, search, bespoke software, Clay, Unify, and the changing role of the BDR.ReadState of GTM EngineeringGarrett's research on the people defining GTM engineering, what they build, and how the role is changing.

Tell Garrett what you want to build.

Share the problem, the current stack, and what a good outcome would look like. Your note goes directly to OneGTM.