Buying-signal detection
Watch for hiring, funding, technology, and people changes, then score and route each signal with evidence.
Partner directory
Deepline Programmatic Partner
Works remotely
The GTM Factory
Willy Hernandez, Founder and GTM engineer
Willy builds like a seller who has to use the system on Monday morning. His work is practical, documented, and grounded in a decade of carrying a quota.
From our conversations
A moment that captures how Willy thinks about the work.
“I got so excited. The true GTM engineer needs a tool to do enrichment alongside Claude Code.”
Ways they can help
A starting point, not a box. Bring the problem and they will shape the right engagement around it.
Enrichment pipelines
Waterfall across multiple providers, validate contact and company data, and write clean records back to the CRM.
CRM automation and AI agents
Build Salesforce and HubSpot workflows that keep records clean and answer live pipeline questions.
Multichannel outbound
Run coordinated email and LinkedIn sequences with enrichment, routing, and deliverability built in.
Get to know Willy
Talks, interviews, and writing that show how they approach the work.
ReadBuilt by a seller, for sellersWilly explains why he starts with the sales process, then chooses the data, automation, and AI needed to support it.ReadWilly on GTM engineeringFollow his field notes on Clay, enrichment, CRM automation, outbound infrastructure, and building agents that run in production.
Tell Willy what you want to build.
Share the problem, the current stack, and what a good outcome would look like. Your note goes directly to The GTM Factory.